interest and practically forces him to sit there and give your letter the attention it deserves.   The most successful grabber of all time was two bright, shiny new pennies attached to the top of a letter written by Readers Digest to increase their subscriber base. They were attached so that you could see them through the window of the envelope. The outside of the envelope had printed on it part of a quotation from an ancient Persian poet, "If thou hast two pennies"   The opening of the letter went like this, "An ancient Persian poet said: If thou hast two pennies, spend one for bread. With the other, buy hyacinths for the soul." And then the letter continued along the theme explaining that "hyacinths for the soul" was referring to good reading - just like the reading in Readers Digest.   The price of the subscription ended in an uneven amount, so they told the reader to send back one of the pennies to accept the offerand keep the other for their change!   This promotion turned out to be so successful that they ended up sending out tons and tons of pennies. In fact, the way we first heard the story, during that time, Readers Digest became the U.S. mints largest "customer" for pennies. The Rest of the Story   This story has an interesting twist at the end. Whenever you do a massive mail promotion of that scale, you get back a certain percentage of undeliverable pieces, called "nixies." Pretty soon, Readers Digest had thousands and thousands of these nixies. Well, they figured out that it would cost them four cents each to open them and remove the two pennies, so they asked the Post Office to just keep them or destroy the nixies.   The Post Office said they couldnt legally destroy or dispose of the pennies, so Readers Digest ended up with a growing warehouse full of the penny mailings. Then they came up with a brilliant idea. The Mt. Kisco Boys Club was trying to raise money to build a new club house. The Digest had the mailings trucked over the to the Boys Club, and the boys spent countless hours stripping 50 million pennies out of the mailings.   For their efforts, the Boys Club got to keep half of the pennies they recovered ($250,000) and Readers Digest got the other half. The Mt. Kisco Boys Club soon had a new club house, and the Digest recovered $250,000 and got some great press for it. Great marketing!   Here are Some Great Grabber Ideas   The following are some creative grabbers you can use to get your readers attention:   Mini-CDs - Today you can buy mini-CDs that are as big as your business card and can be cut into many different shapes. Load your entire website on to your CD business card and any written special reports or audio taped messages that can be accessed from your website. Give your prospect a "secret code" that will "unlock" your website and