printed on it that says, "Find Out How You Can XXXXXXX! Call Recorded Message, 000-000-0000" On the recorded message use a script that talks all about the benefits of your product or service and offer them a free no-obligation report, but dont tell them the secret. Make them leave their contact information so that you can send it to them.   The Pain Relief Pill - Send a direct mail letter with two pills in a small bag attached to the top of the letter. Start your letter out something like this "Youre probably wondering what the little pill attached to this letter is for. Go ahead. Grab it. Pull it off. Take a look at it. Its a pain reliever pill. Would it be great if you could just take a little pill and get rid of all your financial problems"   Money Letter - Nothing is more luring than a dollar bill. Everyone loves money so there is hardly a more attention-getting way to start a letter. Using a dollar bill grabber isnt a new concept. It was successfully used decades ago and is still used today with some of the most successful direct mail efforts in the world. The prospect opens the letter and immediately sees a real dollar bill attached to the top of it. The letter can go something like this " As you can see, Ive attached a crisp, new, one dollar bill to the top of this letter. Why have I done this? Well actually, there are two reasons.   First, I have something important to discuss with you and I needed some way to make certain this letter gets your attention. And secondly, since what Im going to tell you is going to save you a lot of money, I felt that a dollar bill would be an especially appropriate, "financial eye-catcher."   The Puzzle Pieces - Send a four-piece puzzle, in a three-sequence process. Send out three pieces of the four piece puzzle one day and then send the last piece the following day. Then follow up with a phone call the next day. Only your imagination and creativity will limit you from a successful direct mail campaign. You might be thinking that it costs too much to send out some of these grabbers that I have introduced, on the contrary, you are overpaying and wasting money if you dont use them.   Imagine how many more of your letters would be read with a good grabber. Each letter that gets canned before it gets opened or fully read is an expense to you. You can double or triple or quadruple your success rate with grabbers. How much would that be worth to you? I think you cant afford not to use a creative grabber.   Note: For more grabber ideas contact Jon Goldman. He is an expert advisor in effective use of "lumpy mail", grabbers, premiums, etc. and a source for the largest and most diverse selection of such products I have ever seen. He has a complete "Idea Kit" with manuals, samples, tapes, etc. which you may purchase. Call him at 800-366-5759 or go to   The Envelope: Getting Your Direct Mail Piece Opened   If youve looked at your mail lately, youve probably noticed all kinds of urgent, official