correct or purge them from my master list.   So... whadda you think? I almost cant lose with this deal, huh? Martin (Go for it Martin! - David)   Warm Mailings Versus Cold Mailings   The other night my family and I were sitting down for dinner. Just as we started eating the phone rang. It was someone trying to sell me long distance. Sorry to say, I didnt let him get past his third sentence before I hung up on him.   About five minutes later the phone rang again. It was a colleague of mine that I hadnt heard from in awhile. Not only did I take the phone call, but I got up from the table and went into another room to talk to him (much to my wifes dismay).   What was the difference between the phone call I took and the one I hung up on? Its obvious. I didnt know the first caller from Adam, but the second person was a friend of mine. Thats the difference between a cold call and a warm call. One gets results and the other doesnt.   Its the same with direct mail. You should always try to send mail to people to whom youve been introduced. Not face-to-face necessarily, but introduced to in some form or fashion.     Low-Risk, High-Response Direct Mailings   The following strategies are low-risk, high-response "warm direct mailings" that will yield high results.   Strategy # 1: Voice Broadcast Introduction   Do a voice broadcasting campaign to your direct mail recipients to introduce your mailer. Voice broadcasting is a technique used to send recorded voice messages to people. Once the phone is answered, you can have the voice messaging system either deliver your message or hang up. If the phone is answered by a message recording system, you can have the voice broadcasting system leave a message. This technique is very effective for getting your letter noticed. The script might go something like this:   "Hi, this is David Frey over at Davids Mens Wear. I just wanted to let you know that were having a private, closed-door sale for a few of our special customers this weekend. Youll be receiving a letter this week telling you all about it. Watch for the letter. It