see how this technique could increase your response rates dramatically? Its a very powerful, but underused marketing technique. My recommendation for voice broadcasting services is Automated Marketing Solutions. For more information, go to www.AutomatedMarketingSolutions.com.   Strategy # 2: Radial Direct Mail Campaign   Radial direct mail campaigns are direct mail offerings that are sent to people who live in the vicinity of someone who just purchased from you. The idea is to include an endorsement from your customer in the letter.   The letter would say something like this: "Dear Neighbor: We wanted to let you know that Dan Jantzen, one of your Heritage Park neighbors on Widerop Lane, was in our store the other day and he won one months worth of free gas in our free monthly gas giveaway contest. Congratulations Dan! Maybe you could be the next winner?.." Using Dans name gives you a type of silent introduction and endorsement because Dans their neighbor. Of course you need to get your customers permission to use their name but this technique could apply to many product and service businesses.   The strategy is called a "radial mailing" because you send it to people living within a certain distance from your customer. If you go to www.Haines.com youll find tools that allow you to search in radial distances from your customers address.   Strategy # 3: Endorsed Joint Venture Mailing   An endorsed joint venture mailing is a twist on strategy number three. It entails approaching business associates that market to your same customer base and sending an endorsed letter to their customers. For example, if you run a restaurant then most likely your target customers are people who live within a mile or two from your business. The local dry cleaner also markets to the same customers.   Ask the dry cleaner if they would be willing to send a letter endorsing your restaurant to their customers. And you, in turn, would send a letter to your customers endorsing their dry cleaning services.   The power of this strategy is in the relationship (remember warm mailings?). Customers of the dry cleaner will trust the dry cleaners recommendation and customers of the restaurant owner will trust the restaurant owners recommendation.